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4.7/5 based on 2,643+ reviews

Alice - Elegant Summer Chiffon Dress

£100.00 £39.95 Save 60%
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Over 25.000+ satisfied customers

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ANNIVERSARY SALE ENDS TODAY

UP TO 70% OFF

We’re almost sold out – buy more and save more.

Effortless Elegance for Every Occasion

Embrace the essence of summer with Alice, the elegant chiffon dress designed for comfort and style. Its flowing silhouette and lightweight fabric make it the perfect choice for warm days and festive nights. With Alice, you'll experience both beauty and ease, whether you're attending a daytime event or a night out.

Why You’ll Love The Alice Elegant Summer Chiffon Dress?

  • Breezy Comfort: The lightweight fabric ensures you stay cool and comfortable throughout the day.
  • Flattering Fit: The flowing silhouette creates a beautiful, graceful look while flattering your figure.
  • Versatile Style: Ideal for a variety of occasions, from summer gatherings to casual outings.
  • Effortless Elegance: The soft texture and elegant design bring a touch of class to your wardrobe.
  • Confidence-Boosting: Feel confident and chic in a dress that combines comfort with stylish sophistication.

Specifications:

  • Type: Elegant chiffon dress
  • Fit: Flowing silhouette
  • Neckline: Classic
  • Occasion: Perfect for any event
  • Length: Maxi

Make Alice your go-to summer dress – effortless elegance is just a click away!

Enjoy peace of mind with your order — today we ship everything free of charge with Royal Mail, complete with tracking so you’ll always know when your parcel will arrive.

Your satisfaction is our priority. That’s why we offer a generous 30-day return and exchange policy. Take your time, try it at home, and if it’s not exactly what you hoped for, you can easily return or exchange it within 30 days.

Your security comes first. That’s why we process all orders through Shopify Payments and trusted credit card providers — ensuring every transaction is smooth, reliable, and fully protected.

Combine and receive an extra 10% off

What our customers say

<h2>What our customers say</h2>

Lovely jumper, soft and flattering. Perfect for chilly autumn days.

Olivia R.

<h2>What our customers say</h2>

The cardigan feels beautiful and fits exactly how I hoped.

Charlotte B.

<h2>What our customers say</h2>

I’m so happy with this dress. It looks elegant and feels comfortable.

Amelia T.

<h2>What our customers say</h2>

Beautiful coat and great quality. The colour is even nicer in person.

Grace M.

<h2>What our customers say</h2>

Really flattering fit and lovely fabric. I’ve already worn it twice.

Sophie L.

<h2>What our customers say</h2>

The jumper is cosy, stylish, and perfect for layering.

Isabella D.

<h2>What our customers say</h2>

Absolutely love my new cardigan. It feels warm without being too heavy.

Emily W.

CELEBRATING 20 YEARS OF ASHBURY LONDON

For 20 years, Ashbury London has curated timeless, feminine pieces made to feel elegant, effortless and beautifully put together.

To celebrate, we’re giving back with up to 70% off selected favourites — plus extra savings when you shop more:

Buy 2 items, get an extra 10% off.

Stock is limited, sizes are selling fast, and once these styles are gone, they won’t be restocked.

Thank you for being part of our journey.

With love,

The Ashbury London Team

FAQ

Yes, we ship in United Kingdom with Royal Mail, for the fastest and most reliable delivery. Free express shipping on all orders.

We recommend checking our detailed size chart, available on each product page. If you're between sizes or unsure, it's usally best to go one size up for comfort.

We make promises, but you can’t really know until you try it for yourself. That’s why we offer a 30-day money-back guarantee on all orders. If you’re not completely satisfied, you can return your item anytime for full refund!

No, we do not store your payment details. All payment processing is handled securely by trusted third-party providers.

You can reach us via our support email

Our team typically responds within 24 hours.

Free Delivery Throughout The United Kingdom

We ship across the UK with Royal Mail Express for fast and reliable delivery. Enjoy free standard delivery on all orders.

Secure Payment

Pay with confidence using major credit & debit cards (Visa, Mastercard, etc.) and digital wallets. Your payment details are always safe and protected

100% Satisfaction Guarantee

We offer a 30-day money-back guarantee on all orders. If you're not satisfied, simply return your item and we'll give you a full refund!