Alice™ | Stylish Effortless Set – Ashbury London

ANNIVERSARY SALE UP TO 70%

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Alice™ | Stylish Effortless Set

£174.85 £52.05 Save 70%

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Over 25.000+ satisfied customers

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ANNIVERSARY SALE ENDS TODAY

UP TO 70% OFF

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Empower Yourself in Every Way

Feel the soft touch of luxurious soft fabric as you power through your day with confidence. Expertly crafted for comfort and style, this set makes the simplest moments in life unforgettable, with airy empowerment that supports your active, vibrant lifestyle. From sunny café mornings to sparkling rooftop evenings, enjoy the quality of every curve — comfort woven into your journey.

Why You'll Love It:

Premium Soft Fabric – Regular, durable, and luxuriously soft against your skin.
All-Day Comfort – Moves with you for complete freedom and ease.
Versatile Style – Perfect for beach days, casual outings, or relaxing evenings.
Easy Care – Machine washable luxury that retains its shape and softness, time after time.
Shirt + Pants Set – A color-coordinated duo carefully curated for your wardrobe.

Size chart: (inches/cm)

Size	US Size	Length (in/cm)	Chest (in/cm)
S	2-4	28.1" / 71cm	43.3" / 110cm
M	6-8	28.7" / 73cm	45.3" / 115cm
L	10	29.3" / 74cm	47.2" / 120cm
XL	12	29.9" / 76cm	49.2" / 125cm
2XL	14	30.5" / 77cm	51.2" / 130cm
3XL	16	31.1" / 79cm	53.1" / 135cm
4XL	18	31.7" / 81cm	55.1" / 140cm
5XL	20	32.3" / 82cm	57.1" / 145cm

Enjoy peace of mind with your order — today we ship everything free of charge with Royal Mail, complete with tracking so you’ll always know when your parcel will arrive.

Your satisfaction is our priority. That’s why we offer a generous 30-day return and exchange policy. Take your time, try it at home, and if it’s not exactly what you hoped for, you can easily return or exchange it within 30 days.

Your security comes first. That’s why we process all orders through Shopify Payments and trusted credit card providers — ensuring every transaction is smooth, reliable, and fully protected.

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Combine and receive an extra 10% off

What our customers say

<h2>What our customers say</h2>

Lovely jumper, soft and flattering. Perfect for chilly autumn days.

Olivia R.

<h2>What our customers say</h2>

The cardigan feels beautiful and fits exactly how I hoped.

Charlotte B.

<h2>What our customers say</h2>

I’m so happy with this dress. It looks elegant and feels comfortable.

Amelia T.

<h2>What our customers say</h2>

Beautiful coat and great quality. The colour is even nicer in person.

Grace M.

<h2>What our customers say</h2>

Really flattering fit and lovely fabric. I’ve already worn it twice.

Sophie L.

<h2>What our customers say</h2>

The jumper is cosy, stylish, and perfect for layering.

Isabella D.

<h2>What our customers say</h2>

Absolutely love my new cardigan. It feels warm without being too heavy.

Emily W.

CELEBRATING 20 YEARS OF ASHBURY LONDON

For 20 years, Ashbury London has curated timeless, feminine pieces made to feel elegant, effortless and beautifully put together.

To celebrate, we’re giving back with up to 70% off selected favourites — plus extra savings when you shop more:

Buy 2 items, get an extra 10% off.

Stock is limited, sizes are selling fast, and once these styles are gone, they won’t be restocked.

Thank you for being part of our journey.

With love,

The Ashbury London Team

FAQ

Yes, we ship in United Kingdom with Royal Mail, for the fastest and most reliable delivery. Free express shipping on all orders.

We recommend checking our detailed size chart, available on each product page. If you're between sizes or unsure, it's usally best to go one size up for comfort.

We make promises, but you can’t really know until you try it for yourself. That’s why we offer a 30-day money-back guarantee on all orders. If you’re not completely satisfied, you can return your item anytime for full refund!

No, we do not store your payment details. All payment processing is handled securely by trusted third-party providers.

You can reach us via our support email

Our team typically responds within 24 hours.

Free Delivery Throughout The United Kingdom

We ship across the UK with Royal Mail Express for fast and reliable delivery. Enjoy free standard delivery on all orders.

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100% Satisfaction Guarantee

We offer a 30-day money-back guarantee on all orders. If you're not satisfied, simply return your item and we'll give you a full refund!

Alice™ | Stylish Effortless Set